to be honest, the first half is theoretical, only the second half is strictly about The Coca-Cola Company international marketing
yes, that's true
you even can't imagine how much information about Coca-Cola is in books, magazines and in web. it's a REALLY popular brand
Indeed....and it can be studied from many different approaches....i once studied their design creations and ads... and it´s incredible that since 1950s the rest of the world is always copying their style and design....from product shape and materials to graphic visuals and so...