I think what you have to remember is most people don't come to specialist sites like this. So in the main they imagine there is only Avb and Tiesto and the like. Here we are privalaged to hear a lot of fine djs that frankly would knock spots off most of these guys who are at the top.
We all know here that the likes of LeSeux, Lazarus, Victoria and others should be right up there given the chance. But unless more people come to places like this it will never happen and the likes of AVB & Tiesto will continue to lord it at the top. The dj mags award is in my opinion an exstremely distorted mess and liable to stay that way, sadly.